Which criteria must a CSR initiative meet?
1. The idea must be related to People, Planet or Profit. This means that implementing this idea must be beneficial for humanity, nature, or that 4PS will profit from it.
2. The idea must be in line with the Core and Brand Values of 4PS. The core values are ‘following the heart’, ‘learn more’ and ‘innovate’. The brand values are: ‘conscious’, ‘sustainable’, and ‘leading the way’. Curious about what our core values and brand values mean? Read it in our brandbook.