Which criteria must the Goal of the year meet?
1. The goal must be related to People, Planet or Profit. This means that supporting this cause must be beneficial for humanity, nature, or that 4PS will profit from it.
2. A goal must also be in line with the Core and Brand Values of 4PS. The core values are ‘following your heart’, ‘learning more every day’ and ‘innovating’. The brand values are: ‘conscious’, ‘sustainable’, and ‘leading the way’. Curious what these core values are? Read it in our brandbook.
3. It is also important that the goal is important not only nationally, but also internationally. This is because 4PS is an international company.